All About You ... A Bio page is a MUST

"Who's That Girl"

Who's that girl, who's that girl

When you see her, say a prayer and kiss your heart goodbye
She's trouble, in a word get closer to the fire
Run faster, her laughter burns you up inside
You're spinning round and round
You can't get up, you try but you can't

[Chorus:]
Quien es esa nina, who's that girl
Senorita, mas fina, who's that girl
Quien es esa nina, who's that girl
Senorita, mas fina, who's that girl

You try to avoid her, fate is in your hands
She's smiling, an invitation to the dance
Her heart is on the street, tu corazon es suyo
Now you're falling at her feet
You try to get away but you can't

~ Madonna

On the Internet, no one knows you're a dog.

I spend an inordinate amount of time on the Internet, even for a site designer. One of the things that drives me batshit is when I find really great, beautifully designed website that I'd either like to do business with or that I know clients or colleagues would be interested in doing business with. I can find a contact page, but the "About" or "Bio" page is either non-existent or woefully short on information. If I can't get reassurance that the business/person I'm looking at is real, I'm not comfortable and I'll probably move on to the next site that comes up in my search.

Your online bio page is the first impression customers/clients will have of you, it allows you to stand out from someone else who offers the same services you do by concentrating only on YOU. Your online biography should be professional enough to reassure potential clients that you are who you say you are and inviting enough to make them want to call or email you.

When someone visits your website, they're looking for something specific blonde hair, a non-smoker, or someone located nearby. Your main page gets them to your site, now you have to prove that you are who you say you are. If you don't have a really good bio page, chances are you've lost a client. Anyone can slap up a basic website or toss information on sites like Craig's List. Trustworthy providers have to work harder to preserve their reliability. Your bio page is your chance to show that you're real, rather than simply someone who can type a bunch of words into a box and slap the submit button.

Clients trust and NEED - reliability and honesty. They want to know exactly who you are and how willing you are to admit it before they will take a risk on you. How would you describe yourself? Are you a reliable provider, discreet with a sense of adventure? Do you have reviews or other testimonials to your service? Are you well known or new to the area and introducing yourself?

Keep your about page relatively short, around 125-250 words. List accurate contact information. Provide the ever-important stats I've found that a LOT of clients want to know whether or not you're a smoker.

Don't be shy, brag yourself up a little! But remember trust needs to be earned. Clients are smart and they WILL find out if you say one thing and do another. So be honest, the best way to appear reliable is to be reliable.

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